So today is my last day in Malmö – a sad day that is as I have been having quite a lot of fun here despite the fact that being an Investment Champion for the government is quite demanding and insomnia has characterized most of my nights.
Tuesday was marked by the Producer’s workshop, during which I gave a presentation (bragged) on Quebec’s videogame industry and our famous tax incentives, after my counterpart from Vancouver, Matt Toner, gave a talk brought to you by the letter C. (And now you all have the Sesame Street song stuck in your head right? You’re welcome).
The participants, transmedia producers then spread into groups to define various timelines and discuss the differences between producing a game vs publising a book, for example.
Then the fun started as they were brought together in bigger groups and were assigned a MASSIVE exercise: to determine their strategic plan, were they to wake up one morning in a world without religion and had the task to spread the word using transmedia production. What would they do? Events (masses)? Publish a funny book (the Bible)? Make a movie (Passion of the Christ)? and so on. As an ‘expert’ I, along with a few colleagues, was given the task to invest in the projets that I deemed worthy. Interesting. Drinks and dinner were then in order!
Wednesday was also busy as I had quite a few meetings planned, wanted to see Ed Fries’s talk (which rocked), then an interview with the Swedish television (SVT), an interview with a newspaper journalist over lunch, a gala dinner (hosted by the semi-famous Jason Della Rocca who did an A-MAZING job), and a party. I ended the day wandering through town for a last glass of wine and some reading.
All in all, very nice people, keen on sharing their experience and learning about ours, great weather, great food, great show, a very good time.
Let’s see what today has in store before I take the train back to Copenhagen for meetings at the Embassy on Friday, followed by a few days of VACATION!
